AZYA, a German company headquartered in Munich, is inspired by its founder Azya, who hails from eastern Africa. The brand specializes in creating unique products for the perfume market, with a focus on designing and developing cosmetic innovations, room fragrances, and perfumed candles.

For its initial market entry, AZYA plans to launch six unisex fragrances produced in Italy, targeting diverse markets in Europe, Africa, Asia, the Arabian Peninsula, and the United States. By 2024, the brand has already begun its market launch in Germany, marking its first step toward global expansion.